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The General Data Protection Regulation (GDPR) enforces penalties on non-compliant organisations.These penalties may amount to a maximum of 20 million euros or 4% of the company’s global turnover from the…
If you own a website or an app (also called “property” in terms of digital analytics), visitor volume alone can’t be the marker of your online success. What those visitors/users…
Here is a statistic to make the point in favour of why mobile traffic analysis is a must for your business or digital strategy. Netizens using smart phones contribute over…
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The switch from Universal Analytics to GA4 last year was supposed to bring many new features, but it ended up with users all over the internet being unsatisfied and looking…
Running a website and creating content without using analytics is like driving blindfolded. Even if something gives you great results, you probably won’t be able to replicate it as you…
Having a website that is frequently down or offline can be detrimental for any business, but this is especially true for B2B companies that rely on their website to attract…