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If you’re a business owner or a marketer looking to stay ahead of the game, you’ve probably heard about Google Analytics 4 (GA4). It’s the latest version of Google’s analytics…
Imagine you’re browsing your favourite website, looking for the latest news, or shopping for a new gadget. Suddenly, a pop-up appears, asking if it’s okay to use cookies to improve…
Web analytics has been helping businesses with methods to track and understand user behaviour for around a decade now. Web cookies, geolocation, heat maps, etc., are some techs and markers…
With the advent of modern web analytics tools, companies engaging in marketing, analytics, user experience customisation, etc., were able to collect and scrutinise vast amounts of user data to drive…
Remember the days when companies could keep a close eye on what you browsed online? They used something called third-party cookies—tiny data files that hitched a ride on your computer…
Privacy is all the hype now. Especially when it comes to the online world. And why shouldn’t it be? With the kind of information we submit online to the publishers…
The General Data Protection Regulation (GDPR) enforces penalties on non-compliant organisations.These penalties may amount to a maximum of 20 million euros or 4% of the company’s global turnover from the…
If you own a website or an app (also called “property” in terms of digital analytics), visitor volume alone can’t be the marker of your online success. What those visitors/users…
Here is a statistic to make the point in favour of why mobile traffic analysis is a must for your business or digital strategy. Netizens using smart phones contribute over…
You’re tracking and managing your web analytics goals and conversions, putting up new content every now and then, optimising your website for performance, when suddenly, out of the blue, something…