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If you’re a business owner or a marketer looking to stay ahead of the game, you’ve probably heard about Google Analytics 4 (GA4). It’s the latest version of Google’s analytics platform, packed with new features to help you better understand…
Web analytics has been helping businesses with methods to track and understand user behaviour for around a decade now. Web cookies, geolocation, heat maps, etc., are some techs and markers used for the cause. All have their pros and cons…
With the advent of modern web analytics tools, companies engaging in marketing, analytics, user experience customisation, etc., were able to collect and scrutinise vast amounts of user data to drive their marketing strategies, enhance user experience, and optimise operational efficiencies.…
Remember the days when companies could keep a close eye on what you browsed online? They used something called third-party cookies—tiny data files that hitched a ride on your computer whenever you clicked around a website. These cookies were pretty…
The General Data Protection Regulation (GDPR) enforces penalties on non-compliant organisations.These penalties may amount to a maximum of 20 million euros or 4% of the company’s global turnover from the previous fiscal year, whichever is greater. 20 million euros or…
If you own a website or an app (also called “property” in terms of digital analytics), visitor volume alone can’t be the marker of your online success. What those visitors/users choose to do on your property (also called “user behaviour”)…
Here is a statistic to make the point in favour of why mobile traffic analysis is a must for your business or digital strategy. Netizens using smart phones contribute over 61% of all website traffic. That’s one huge number. And…
Getting the audience engagement metrics right is the key to fine tuning the real-time web traffic analysis for your website. Because with so many modern web analytics tools in reach, there is always so much on your plate, that we…
Let’s not start right away with big words like analysing traffic sources, traffic sources for your website, web analytics software, etc. Let’s just start small. Remember the good old school/college days? Back when we had a whole curriculum designed comprising…
There could mainly be two reasons why you’re searching for an article that helps you with real-time analysis for your website. First, you’ve just started a new website (or are responsible for managing one) and want to understand what/when/why/how visitors…
