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So, today’s topic, folks, is about hosted vs self-hosted web analytics. But before we begin, let’s take a moment to praise you guys. That’s because your landing here is a sign that you’re up to cool and great things because:…
Hello there, fellow marketers and business owners. So bold and curious of you to Google the term “How accurate is Google Analytics”, isn’t it? But rest assured, you’re well within your right as a fellow netizen to Google anything —…
Today, we’re swimming in numbers when it comes to managing our business and related analytics. From tracking clicks to measuring user interactions on our apps and websites, data is the name of the game. That’s why entities across the globe…
Hey, there. You landing on this page could mean few or all of these things. First, you are a business owner who sells a maximum of his stuff online. Second, you have a good sense of what to sell and…
If you’re a business owner or a marketer looking to stay ahead of the game, you’ve probably heard about Google Analytics 4 (GA4). It’s the latest version of Google’s analytics platform, packed with new features to help you better understand…
Web analytics has been helping businesses with methods to track and understand user behaviour for around a decade now. Web cookies, geolocation, heat maps, etc., are some techs and markers used for the cause. All have their pros and cons…
With the advent of modern web analytics tools, companies engaging in marketing, analytics, user experience customisation, etc., were able to collect and scrutinise vast amounts of user data to drive their marketing strategies, enhance user experience, and optimise operational efficiencies.…
Remember the days when companies could keep a close eye on what you browsed online? They used something called third-party cookies—tiny data files that hitched a ride on your computer whenever you clicked around a website. These cookies were pretty…
The General Data Protection Regulation (GDPR) enforces penalties on non-compliant organisations.These penalties may amount to a maximum of 20 million euros or 4% of the company’s global turnover from the previous fiscal year, whichever is greater. 20 million euros or…
If you own a website or an app (also called “property” in terms of digital analytics), visitor volume alone can’t be the marker of your online success. What those visitors/users choose to do on your property (also called “user behaviour”)…
